Today, a family can easily exceed $250,000 in college costs – for one child. Most families do not realize that there are two different prices for a college education – one for the informed buyer and one for the uninformed. Which price will you pay?

Uninformed decisions, mistakes and missteps will drive up your college costs. For example, do you know how to identify tuition discounts that are based on your student’s academic performance? Are you aware of how your assets, including your home equity, are used against you when you apply for tuition discounts? How do you plan to cover college expenses if you have more than one child in college at the same time?

We offer a specialized college-planning capability that will help you become an informed buyer of a college education, thereby helping to reduce your out-of-pocket college costs. With our service, your family can answer these vitally important questions:

• Will we have to pay the school’s sticker price?
• Which schools would attract my child with financial inducements?
• Can we increase our financial aid eligibility?
• Will we qualify for tax credits? Which ones?
• Would test prep benefit our child?